Taste No Evil™
FIRE-ROASTED ARTISAN HOT SAUCE
Pure chiles. Pure fire. Pure goodness.
- Earthy twang with a mellow temper.
- 1,000–2,000 Scoville Units (Mild)
- Learn more about Poblano.
- Smoky sweet with a pleasant sting.
- 100–3,500 Scoville Units (Not Too Hot)
- Learn more about Cherry Bomb.
- Exotic nose with a fiery smack.
- 15,000–35,000 Scoville Units (Hot)
- Learn more about Manzana.
The Good Word
"I wanted to thank you for helping me with a very original gift for my friends who are lovers of hot."
John - Pennsylvania
"Tried all your sauces at the Winter Market in Birmingham MI this weekend. Went home with a box. Amazing flavor. Thanks for making these!"
Sarah - Michigan
"I got the habanero and it's good on everything. Tastes like it's made with love. Looking forward to an even hotter sauce in the future. Best of luck!"
Jacob - Michigan
"Sadly, my Manzana did not make it the week; I wish I'd bought the Hot Box like my brother did. I ate it on everything: even put water in the dregs and poured *that* on my burrito. I believe your sauce is the best I have ever tasted. Thank you for your craft and approach."
Dawn - Michigan
"Kevin let me have a taste of the hot sauce and it was delicious!”"
Gina - Michigan
"My husband loves your stuff. Eats it every night!!!"
Marie - Michigan
"I bought the trio of these sauces from Leon and Lulu for the boyfriend for Xmas and he likes them a lot!"
Sara - Michigan
"I bought my mom the Habanero and she LOVED it. ☺ "
Erin - Michigan
"Great sauces, man. Just enjoyed some of the Cherry Bomb on scrambled eggs a moment ago."
Peter - Arizona
"Adding a little bit to a meal really brings out different elements to each dish."
Sean - Michigan
"I put some of the Poblano hot sauce on my enchiladas the other day and it was great!"
Eddie - Arizona
"Received your Cherry Bomb sauce in my latest @mittencrate and I have almost eaten the entire bottle! It's fantastic! Bravo!"
"Tried the Poblano and Manzana. Awesome!"
Bill - Florida
"Holy Hell Fire! Ok, I have fallen in love with this sauce. My only issue is the habanero sauce is always sold out. Love seeing good stuff come out of Detroit like this! Well done."
Tylar - Michigan
"You have the best fucking hot sauce! So many nuances. I’ve become a hot sauce snob."
Karl - Michigan
"Brought your HFD sauces to a super bowl party and was met with rave reviews."
Dave - Michigan
"Used Hell Fire to spice up my guacamole for Super Bowl. Awesome!!"
Joe - Michigan
"Put the Cherry Bomb on my kids eggs. They LOVED it! Right on!"
Lee - Michigan
“Craig tried the hot sauce and he was choking and wiping his eyes and nose. Success in 2016 buddy!"
Alan - Michigan
"We are still using the crap out of your sauces, so that is a good sign. Enjoy your holidays and keep slingin' sauce!"
Kristy - New York
"Just had an awesome ham & cheese sandwich and tried every one of yer hot sauces. Fucking all great! Really loved the habanero and cherry bomb. However they are all great!!!"
Mikee - Michigan
"Yes! It's fantastic! Let's talk Monday or Tuesday about what month works best for a collaboration."
Andrew - Michigan
"The sauce is really good. My wife and I have almost finished the bottle already."
Marty - Michigan
“This Hell Fire Detroit hot sauce is hella good!!!! I bought the Cherry Bomb for myself and have enjoyed it with eggs and also with hummus. It is so much more flavorful than my former favorite hot sauce."
Kelly - Ohio
"It was lovely, fun, tasty, creative, handy, diet friendly, and delectable! Amen to a great meal."
Terry - Hawaii
"We really like this sauce and hope to get it on our shelves."
Tyler - New York
"It is PURE GENIUS – I LOVE THE NAME and the TASTE NO EVIL! The sky is the limit and I think it’s gonna be HUGE!!!"
Joan - Ontario
“The best hot sauce in the Motor City, currently being enjoyed in New Orleans! There's a lot of great hot sauce down here, but can't beat this stuff!!!"
Theresa - Louisiana
"Thanks for all the goodness! I put these sauces on all kinds of foods ranging from eggs to potatoes to fish to pizza to pasta to chicken to waffles and beyond!!!!!"
Al - Michigan
"Can't wait to put this on my turkey!"
Mike - Michigan
"When Hell Fire Miami's ready, you got yourself a sales man!!!"
Alex - Florida
"I've had all 4. Excellent! The Manzana is my #1. Going to need to re-up soon."
Dave - Minnesota
"This stuff is amazing."
Charles - Louisiana
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October 01, 2016
Greetings- I met you and your sauce @ DIY. Sadly, my Manzana did not make it the week; I wish I'd bought the Hot Box like my brother did. I ate it on everything: even put water in the dregs and poured *that* on my burrito. [It was with a great lamentation that I emptied said bottle.] I believe your sauce is the best I have ever tasted, and am hoping you'll consider special releases in larger bottles. I would pay $45 for, say, a 22 ounce or 750 ml bottle of special release hotness. And it would look very... Read more
September 24, 2016
Big thanks to John Salley for his good VIBES in this yummy hot sauce movement! Salley was drafted by the Detroit Pistons in the first round of the 1986 NBA draft out of Georgia Tech. After joining the Pistons, he became close friends with Adrian Dantley, who taught him proper nutrition, how to exercise, and how to conduct himself off the court. Salley called Dantley "The Teacher." Salley would become good friends with comedian Eddie Murphy and made several appearances at comedy clubs in the off-season. In 1989 and 1990, he played on two Pistons NBA championship teams. He is... Read more
July 24, 2016
Big thanks to Helena Alexis for her good VIBES in this yummy hot sauce movement!Helena is a very busy actress best known for: - Birdman- The Line- Rulers of Darkness- Trust No One- The Perfect StalkerStay saucy y'all!dB Read more
July 24, 2016
Hey! The next time you're up north making your way to the Traverse City area, or camping, off-roading, snowmobiling, hunting, fly fishing, or tubing down the Manistee River, make sure you pick up your food and party supplies from The Blue Buck on M-72 located about 10 miles west of Grayling on M-72. It's a warm and friendly little store full of craft beers, fine wines, excellent meats, awesome BBQ, and amazing hot sauce. : ) Some reviews:"The Blue Buck is an amazing place to stop for all of you northern MI needs. We were so very pleased with the selection of goods! I believe... Read more
July 23, 2016
As HELL FIRE DETROIT was nudging its way into stores around Michigan, we always asked buyers for recommendations on food distributors. Carmela came up every time! Carmela Foods is a full service regional specialty food, estate wine, prime meat, and premium seafood distributor that stays ahead of industry trends to keep their customers on the cutting edge of the food industry. They distribute to specialty food retailers, restaurants, country clubs, hotels, resorts, and wine establishments throughout the entire state of Michigan and Northern Ohio. They are dedicated to using Michigan companies when ever possible and travel the world to educate themselves about industry trends. “As a specialty distributor, Hell Fire Detroit... Read more
July 22, 2016
Big thanks to Brian Zarin for his VIBES in this yummy hot sauce movement!Brian is a very active actor having worked on projects such as: - Swamp Squad- Sweet Darling- Harvard Court- Parenthood His most recent project is "Operation Neighborhood Watch" with Denise Richards. Stay saucy y'all! dB Read more
July 18, 2016
Big thanks to Lindsey Haun for her VIBES in this yummy hot sauce movement! Lindsey is best known for playing:- Ramona, on Graceland- Hadley Hale, on True Blood- Liss, on Such a Small World- Jordan Norris, on Criminal Minds- Beatrice Burleigh, on Star Trek VoyagerStay saucy y'all. dB Read more
July 16, 2016
Torch Lake is known for many things. National Geographic ranked it the third most beautiful lake in the world. It has an amazing sand bar, which attracted over 10,000 people (not good) during last year's Fourth of July weekend. Famous types have digs on the lake (Kid Rock, Eminem, Michael Moore). And of course, Dave's Burger Barge, which serves the juiciest burgers, the fattest dogs, and now, the baddest hot sauce! If you haven't been to Torch Lake, you're missing out on one of Michigan's most beautiful places. Life's short. Go now! You can access the sand bar by boat and also by foot using a public access point about 10... Read more
July 15, 2016
Hello peeps. Too much S#iT goin' down. And writing blogstuff kinda sucks for now! We're simplifyn’. Less words. More snaps. At least for now. Stay saucy!!! dB Read more
June 30, 2016
Big thanks to Tania Gunadi for supporting the sauce!!! Her favorite is Cherry Bomb. Tania plays Summer in the new hit series Graves and has also worked on Transformers Prime, Sofia the First, Girl Meets World and more! Check out Tania's IMDb page and Wiki page.Stay Saucy!Don Read more
June 03, 2016
Give your Dad some hell this father's day!Free shipping on orders $30 or more.Discount code: number1dad Discount expires: June 14 at midnight Happy Father's Day!!! dB Read more
February 25, 2016
I was born in Detroit. Nine months later, my brother was born (yeah...figure that one out). While my mom was in labor, she could hear gunfire. When she left the hospital, tanks occupied the streets. It was the 1967 riots. My parents and I were living with my grandparents in a 1906 town house on the corner of Scotten and Bagley in Mexican Village. Like so many other folks, my parents decided to move to the suburbs. But my grandparents remained in Mexican Village. For the next eighteen years, my brother and I would spend weeks at a time with them. We'd roam the alleys, explore abandoned structures, walk into... Read more
February 19, 2016
I met Joe 20 some years ago when a client at WDET 101.9 FM thought we'd make a good creative team. She was right! It was the early nineties, and both of us had just hit the streets as independent creatives in Detroit. I was an art director/designer/illustrator and Joe was a photographer. Technology was changing the creative business and we were determined to take advantage of it. Just to give you an idea, there were no cell phones, Joe was shooting on film, and I just mortgaged a Quadra 9500...Apple's dark days. We received strange CDs in the mail from Netscape claiming to give us access... Read more
February 13, 2016
When it comes to hot sauce, we're proud to be part of the 1%!!! Heatonist is a gourmet, hot sauce tasting bar in Brooklyn, NY. Before any sauce makes the cut, serious taste-testing for quality and flavor is conducted by the Heatonist experts. Additional requirements include: all-natural ingredients, no preservatives, no extracts, or any weird stuff you can't pronounce. They provide customers free samplings every day from 12-8 and educate customers on each sauce, sharing the story, the ingredients, pairing suggestions, and offering up any other sort of expertise they can. They limit their store to about 100 products to keep the stream of sauce flowing.HELL FIRE DETROIT is honored... Read more
February 03, 2016
Hey Flying Saucers,Western Market told me there's a fancy football game this Sunday...so they decided to host a tasting party on Thursday evening (2/4/16) to make sure y'all are stocked with the proper culinary delights.If you like free samples, PLEASE make a visit to Western Market and get a taste of the sauce! WARNING! Studies have shown that 99.9999999999% of people who've tasted the sauce are overcome with extreme joy and loose wallets. Please chow responsibly.Please support your local merchants first!!!Western Market447 W Nine Mile Rd.Ferndale, MI 48220MapHell Yeah!dB Read more
January 26, 2016
Alice told us she expected a meeting about hot sauce to last only a few minutes. Her customers aren't into the hot stuff (food). After a fun conversation and some serious taste-testing, Alice and Chef Jack decided to go with Poblano and Cherry Bomb...the milder of the bunch. We twisted their arms and suggested they offer the Hot Box #1 too. Within a couple days the Hot Boxes were sold and the reorders started coming in. "Long Lake Market has been family owned and operated since 1960. We pride ourselves on our custom cut prime beef and seafood, handpicked fresh produce, and... Read more
January 22, 2016
Hi Y'all,Sorry for the last minute notice. This month flew by. : PJanuary 22 (today) is National Hot Sauce Day and Wilbur Scoville's 151st birthday! To celebrate, all orders $30 or more ship for free. Offer ends at midnight (PST) tonight. Did you know Wilbur Scoville developed the Scoville Scale in 1912 while working at Parke-Davis in Detroit? Check it out. Head over to the goods.Hell Yeah!Don Read more
January 21, 2016
Hello Hot Saucers,I met chefs, Shanny and Bill, a long time ago when I was lucky enough to attend a cooking class in their home. They taught me how to grill better, BBQ better, sear properly and a number of other cooking tips. Since they lived in my neighborhood, I would make a point to stop by their home on my walks to pick up the amazing nitrate/nitrite-free sausage they prepared. I guess all good things must come to an end (and lead to better things). They were so busy, they moved their business to a cool space in Birmingham. Here they teach classes, prepare yummy foods-to-go and... Read more
January 11, 2016
I've been meaning to write about Leon & Lulu for a while now. Luckily, I found this wonderful review. I couldn't have said it any better myself. "Absolutely my favorite gift and destination store on the planet. Whether you're looking for a beautiful piece of high-end furniture, jewelry, art, chic women's clothing, a scrumptious candle, the latest kitchen gadget, or a silly book and funny toy for a child, Leon & Lulu has it all. From the moment you walk in the store you're made to feel welcome. Store mascots - Spot and Bertie (dogs) - and the wonderful and helpful staff greet... Read more
January 10, 2016
In addition to quality food items, an amazing wine selection, exceptional customer service, and corner-store convenience, Burritt's has the sauce!!! "In 1987, Ken and Kurt Burritt ventured to create a small corner butcher shop in Traverse City, Michigan. Ken had a background in restaurant management and Kurt had worked in meat markets for years. They called their store Burritt's Meat Market. In just a short time, they found that their town was looking for more than a meat market—Traverse City needed a gourmet specialty store. So in 1988, the brothers expanded the store to include produce, groceries, beer, wine, and specialty... Read more
British Medical Journal found that people who ate spicy foods almost every day had a 14 percent lower risk of death!
December 30, 2015
Most new year's resolutions require restraint or limits. Here's one that gives you more yummy stuff and has been proven to help you live longer! Eat chili peppers every day!!!Max Lugavere of Yahoo Health, published "10 Discoveries That Made Us Healthier in 2015." Coming in at number 3, "Eating spicy food may help you stay alive longer." "Observational studies are great at finding interesting links between variables such as specific dietary patterns or components and health — a great starting place for further inquiry. This study, published in the British Medical Journal, found that people who ate spicy foods almost every day had a 14 percent... Read more
"Any man worth his salt will stick up for what he believes right, but it takes a slightly better man to acknowledge instantly and without reservation that he is in error." Andrew Jackson
December 29, 2015
NOTICE OF LABEL ERROR!!!On Christmas day we received an important email message regarding an error in our nutritional facts. "Hello. I'm using your Poblano hot sauce this morning (which, by the way is awesome), but I noticed a potentially concerning item on the nutrition label. It states 1 tsp contains 65 GRAMS of sodium. Is this correct? Usually sodium is measured in milligrams, so 65 grams would equal 65,000 milligrams. I am hoping it is actually 65 milligrams so I can continue using it. Could you please clarify?" ~ Evan "Wow! You are correct. It should be milligrams. So keep enjoying the sauce!!! We... Read more
December 10, 2015
In 1971, the idea for a co-op began as a graduate student project under Professor Al Conner at the University of Michigan’s School of Social Work. Two students started a “buying club” as a way for low-income people to get fresh, healthy food. They brought food from the Eastern Market in Detroit and divided it into bags costing $5 a week. The project grew quickly as faculty and students joined the group. Today, People’s Food Co-op is member-owned and carries a full-range of groceries, produce & environmentally sensitive cleaning products. They buy from local businesses when at all possible and... Read more
December 05, 2015
If you like yummy food and old-world charm, you need to get into Folgarelli's Market and Wine Shop. This place has everything needed to make your tongue dance. And now it has HELL FIRE DETROIT!"At Folgarelli’s Market we strive to find the best products from across the globe. Our store is filled wall to wall with hard to find and unique items. We have EVOO from Italy, smoked salmon from Norway, sausage from Detroit, and plenty of other specialty goods you didn’t even know you were looking for. Stop in, take a look, and before you know it your cart will be filled with foods to... Read more
December 05, 2015
Tired of the city hustle, Paul decided to pack his life into a truck, drive around the coast of Michigan, and take root at the first chunk of land that spoke to him. I like that story! Evergreen Market is local foods market, specializing in Michigan-made products and locally grown foods. It supports over 50 local farmers, a wide variety of local food producers, and produces many unique products itself. Evergreen Market is conveniently located just a few minutes North East on M31 just outside of Traverse City. Please take a trip to Evergreen Market and tell Paul HELL FIRE... Read more
November 29, 2015
For more than 40 years, Cloverleaf has been the best source in Metro Detroit for fine wines and artisanal beers. Most wines they carry cannot be found anywhere else in town. Because they collaborate with niche winemakers who have no advertising budgets or massive trucking systems, they can offer a much better wine for the same value as mass producers. Cloverleaf stocks craft beers from around the world, but the crux of their collection lies in small-batch, handcrafted beers from Michigan breweries. The experts at Cloverleaf taste EVERY wine and beer before it goes on their shelves. (Not a bad job!) They can... Read more
November 28, 2015
Before it was hip to be a hipster in Detroit, Pure Detroit was dodging potholes, slaying zombies and paving the way for all to follow. Pure Detroit is more than just a clothing store. It’s a lifestyle brand that has come to represent the city itself. Since 1998, Pure Detroit has invested in street level brick-and-mortar businesses in Detroit via retail, coffee shops and more. Additionally, Pure Detroit has enhanced the cultural cache of the city through one-of-a-kind cultural programs, events, projects and initiatives. Pure Detroit has expanded its retail presence to three of the most architecturally significant landmarks in Detroit... Read more
November 28, 2015
How does a fire-roasted artisan hot sauce fit into your local pharmacy? For one, chili peppers are extremely healthy for you and should be incorporated into every meal! And two, ZMC carries a wide variety of unique personal items and gifts. Located in a historic building just south of downtown Royal Oak, ZMC pharmacy embodies new-fashioned style with old-fashioned service. Thank you ZMC for supporting HELL FIRE DETROIT! Always support your local merchants first. Please visit ZMC and pick up some doctor-recommended HFD. 1041 S. Main St., Royal Oak, MI 48067 Map Check out their website. Hell Yeah! Don Read more
November 21, 2015
This is so cool. Along the way, I was hoping to get HFD into unpredictable places like cigar shops, wine shops, barber shops, skate shops, tattoo shops, ski shops, etc. Because HOT SAUCE IS GOOD WITH EVERYTHING! But I never considered a CrossFit outfitter. Probably because I could be fitter. But HFD is a good fit. As owner Allen Parent states, “It’s Paleo friendly and a great addition to a clean-eating lifestyle.” Wow! Now you can feel better knowing HFD will improve your lifestyle. : ) GearBox Rx is the midwest’s premier shoe, clothing, accessory and nutrition retailer for functional fitness athletes who participate... Read more
November 21, 2015
I met Al Pronko a while back when he owned a tasty restaurant in Hamtramck called Maria’s Comida. Every meal was amazing. But his salsa was the buzz. So he and his daughter, Marie, started producing jars of Maria’s House Made Salsa to sell at the restaurant. As its popularity grew, they transformed the restaurant into a food manufacturing facility and eventually expanded their business to offer co-packing services for other micro-batch food entrepreneurs. I have to admit, I was a bit nervous to present my concoctions to Chef Al (and Sean, a professional foodie. More on Sean in another post.) It’s one thing... Read more
November 17, 2015
It’s been a busy week full of excitement and lack of sleep. But the best part was Westborn Market became HELL FIRE DETROIT’S first real-live merchant. Thank you Westborn Market for helping HFD move to the next stanza. Westborn Market Locations: Berkley - 27659 Woodward Ave., Berkley, MI Map Dearborn - 21755 Michigan Ave., Dearborn, MI Map Livonia - 14925 Middlebelt Rd., Livonia, MI Map Please support our local merchants and show Westborn Market some love. With gratitude,Don Read more
November 16, 2015
On November 10th, HELL FIRE DETROIT attended its first event, the 2015 Making It In Michigan Trade Show and Conference in Lansing, Michigan. We met so many really nice, smart and helpful people at this event. Buyers, distributors, restaurateurs, manufacturers, MSU students, farmers, entrepreneurs, journalists, foodies, lawyers, etc. Yes, even the lawyers were nice! Our minimalist booth was all the buzz. Thanks for the good vibes everyone!!! But one visitor was very special. A really nice MSU student (sorry, I can’t remember his name) came to tell me HFD was selected as one of three winners for the 2015 Westborn... Read more
November 09, 2015
HELL FIRE DETROIT is officially here! Hooray! Yeah!!! (Website only for now but in stores soon.) I know I’m a tad bit biased, but this hot sauce is delectable. Everyone who has tasted it agrees. Except for one guy. But he’s no longer with us. Teehee. : ) Unlike most hot sauces (which are mostly tinted-vinegar), this hot sauce respects the purity of each pepper. When you taste Poblano, you will know Poblano. When you taste Cherry Bomb, you will discover something completely different. Same goes with Manzana and Habanero. I can’t give away the secret formula, but we only add... Read more
November 09, 2015
When Al Bodrie told me I need a neon sign for my new hot sauce company, I thought to myself, “that’s the last thing I need.” Or to put it another way, there are a million other things I need to do before I ever consider a neon sign. Well, Al doesn’t go down that easy. He demanded my logo in two sizes and went ahead and bent neon for both. From this point forward, Al found himself in a nutty collaboration with me. Sorry Al. I wanted pure materials, just like the hot sauce. I wanted to eliminate any... Read more
November 05, 2015
Michael and I were so pleased to have been gifted your array of hot sauces to try for our very own. We also appreciated receiving your labels today in the mail, because having tried to reach your website, which hadn’t been launched, and just short of calling you, we were holding back on “cherry bomb,” thinking it was the closest thing to ghost peppers (you know, bomb and all.) Well, to our amazement, today your labels taught us not to fear. Read more