Great review by Pepper Geek!

May 07, 2020

Big thanks to the Pepper Geeks for their review! They nailed it. Check it out. : ) "It's an homage to the pepper." "Very balanced. Very versatile." "It reminds me of a fire on the beach."

Yeeha!!! We are on Hot Ones - Season 9!!!

May 20, 2019

We're guessing most of you know about Hot Ones. But just in case, Hot Ones is a YouTube show hosted by Sean Evans. He interviews celebrities while they sample increasingly spicy chicken wings. The first sauce is mild with the final sauce reaching a super hot Scoville rating of over 2,000,000. Past celebrities appearing on the show have included Shaquille O'Neal, Seth Rogen and Scarlett Johansson. Click on the image or Read More to watch the video. The first episode for Season 9 is May 30. We are totally jazzed to be on the show!!! Hell yeah!!! dB    


November 17, 2015

It’s been a busy week full of excitement and lack of sleep. But the best part was Westborn Market became HELL FIRE DETROIT’S first real-live merchant. Thank you Westborn Market for helping HFD move to the next stanza. Westborn Market Locations: Berkley - 27659 Woodward Ave., Berkley, MI     Map Dearborn - 21755 Michigan Ave., Dearborn, MI     Map Livonia - 14925 Middlebelt Rd., Livonia, MI     Map Please support our local merchants and show Westborn Market some love. With gratitude,Don


November 09, 2015

HELL FIRE DETROIT is officially here! Hooray! Yeah!!! (Website only for now but in stores soon.) I know I’m a tad bit biased, but this hot sauce is delectable. Everyone who has tasted it agrees. Except for one guy. But he’s no longer with us. Teehee. : ) Unlike most hot sauces (which are mostly tinted-vinegar), this hot sauce respects the purity of each pepper. When you taste Poblano, you will know Poblano. When you taste Cherry Bomb, you will discover something completely different. Same goes with Manzana and Habanero. I can’t give away the secret formula, but we only add...


November 09, 2015

When Al Bodrie told me I need a neon sign for my new hot sauce company, I thought to myself, “that’s the last thing I need.” Or to put it another way, there are a million other things I need to do before I ever consider a neon sign. Well, Al doesn’t go down that easy. He demanded my logo in two sizes and went ahead and bent neon for both. From this point forward, Al found himself in a nutty collaboration with me. Sorry Al. I wanted pure materials, just like the hot sauce. I wanted to eliminate any...