When Al Bodrie told me I need a neon sign for my new hot sauce company, I thought to myself, “that’s the last thing I need.” Or to put it another way, there are a million other things I need to do before I ever consider a neon sign. Well, Al doesn’t go down that easy. He demanded my logo in two sizes and went ahead and bent neon for both.

From this point forward, Al found himself in a nutty collaboration with me. Sorry Al. I wanted pure materials, just like the hot sauce. I wanted to eliminate any modern conveniences. No digital prints. No vinyl backings. No plastic structure. I wanted it to be able to stand on its own but also hang on a wall. I wanted it look 100 years old. I wanted it to feel like we were sitting next to a campfire.

We didn’t really have a plan so we spent many nights (and beers, tequila, etc.) contemplating, experimenting and creating.

The final signs were constructed of steel, rust, paint, neon and torched wood. People dig them, so we decided to sell'em too.

Thank you Al for your perspective in the universe. Check out his website.

Hell Yeah!
Don