Great review by Pepper Geek!

May 07, 2020

Big thanks to the Pepper Geeks for their review! They nailed it. Check it out. : ) "It's an homage to the pepper." "Very balanced. Very versatile." "It reminds me of a fire on the beach."

Yeeha!!! We are on Hot Ones - Season 9!!!

May 20, 2019

We're guessing most of you know about Hot Ones. But just in case, Hot Ones is a YouTube show hosted by Sean Evans. He interviews celebrities while they sample increasingly spicy chicken wings. The first sauce is mild with the final sauce reaching a super hot Scoville rating of over 2,000,000. Past celebrities appearing on the show have included Shaquille O'Neal, Seth Rogen and Scarlett Johansson. Click on the image or Read More to watch the video. The first episode for Season 9 is May 30. We are totally jazzed to be on the show!!! Hell yeah!!! dB    

They're Feeling The Burn in Brooklyn, NY!

February 13, 2016

When it comes to hot sauce, we're proud to be part of the 1%!!! Heatonist is a gourmet, hot sauce tasting bar in Brooklyn, NY. Before any sauce makes the cut, serious taste-testing for quality and flavor is conducted by the Heatonist experts. Additional requirements include: all-natural ingredients, no preservatives, no extracts, or any weird stuff you can't pronounce. They provide customers free samplings every day from 12-8 and educate customers on each sauce, sharing the story, the ingredients, pairing suggestions, and offering up any other sort of expertise they can. They limit their store to about 100 products to keep the stream of sauce flowing.HELL FIRE DETROIT is honored...

British Medical Journal found that people who ate spicy foods almost every day had a 14 percent lower risk of death!

December 30, 2015

Most new year's resolutions require restraint or limits. Here's one that gives you more yummy stuff and has been proven to help you live longer! Eat chili peppers every day!!!Max Lugavere of Yahoo Health, published "10 Discoveries That Made Us Healthier in 2015." Coming in at number 3, "Eating spicy food may help you stay alive longer." "Observational studies are great at finding interesting links between variables such as specific dietary patterns or components and health — a great starting place for further inquiry. This study, published in the British Medical Journal, found that people who ate spicy foods almost every day had a 14 percent...

ZMC Pharmacy becomes HFD’S third retail location!

November 28, 2015

How does a fire-roasted artisan hot sauce fit into your local pharmacy? For one, chili peppers are extremely healthy for you and should be incorporated into every meal! And two, ZMC carries a wide variety of unique personal items and gifts. Located in a historic building just south of downtown Royal Oak, ZMC pharmacy embodies new-fashioned style with old-fashioned service. Thank you ZMC for supporting HELL FIRE DETROIT! Always support your local merchants first. Please visit ZMC and pick up some doctor-recommended HFD. 1041 S. Main St., Royal Oak, MI 48067   Map Check out their website. Hell Yeah! Don

Pronko Enterprises

November 21, 2015

I met Al Pronko a while back when he owned a tasty restaurant in Hamtramck called Maria’s Comida. Every meal was amazing. But his salsa was the buzz. So he and his daughter, Marie, started producing jars of Maria’s House Made Salsa to sell at the restaurant. As its popularity grew, they transformed the restaurant into a food manufacturing facility and eventually expanded their business to offer co-packing services for other micro-batch food entrepreneurs. I have to admit, I was a bit nervous to present my concoctions to Chef Al (and Sean, a professional foodie. More on Sean in another post.) It’s one thing...


November 17, 2015

It’s been a busy week full of excitement and lack of sleep. But the best part was Westborn Market became HELL FIRE DETROIT’S first real-live merchant. Thank you Westborn Market for helping HFD move to the next stanza. Westborn Market Locations: Berkley - 27659 Woodward Ave., Berkley, MI     Map Dearborn - 21755 Michigan Ave., Dearborn, MI     Map Livonia - 14925 Middlebelt Rd., Livonia, MI     Map Please support our local merchants and show Westborn Market some love. With gratitude,Don


November 09, 2015

HELL FIRE DETROIT is officially here! Hooray! Yeah!!! (Website only for now but in stores soon.) I know I’m a tad bit biased, but this hot sauce is delectable. Everyone who has tasted it agrees. Except for one guy. But he’s no longer with us. Teehee. : ) Unlike most hot sauces (which are mostly tinted-vinegar), this hot sauce respects the purity of each pepper. When you taste Poblano, you will know Poblano. When you taste Cherry Bomb, you will discover something completely different. Same goes with Manzana and Habanero. I can’t give away the secret formula, but we only add...