Before it was hip to be a hipster in Detroit, Pure Detroit was dodging potholes, slaying zombies and paving the way for all to follow.

Pure Detroit is more than just a clothing store. It’s a lifestyle brand that has come to represent the city itself. Since 1998, Pure Detroit has invested in street level brick-and-mortar businesses in Detroit via retail, coffee shops and more. Additionally, Pure Detroit has enhanced the cultural cache of the city through one-of-a-kind cultural programs, events, projects and initiatives.

Pure Detroit has expanded its retail presence to three of the most architecturally significant landmarks in Detroit including the Guardian Building, Fisher Building and GM Renaissance Center.

Thank you Pure Detroit for supporting HELL FIRE DETROIT!

Please acquire your authentic goods from Pure Detroit and top it off with some tasty sauce.

Pure Detroit Locations:

Guardian Building Lobby - 500 Griswold, Suite 250, Detroit, MI 48226   Map

Fisher Building Lobby - 3011 W. Grand Blvd., Suite 101. Detroit MI 48202   Map

Renaissance Center - Tower 400, Detroit MI 48243   Map

Check out their website.

Hell Yeah!
Don